Part of the Mucuri River Headwaters Project, the event was attended by government officials and employees
To commemorate World Water Day (March 22), our company, together with The Nature Conservancy (TNC), planted native tree saplings on areas surroundings our industrial unit in Mucuri (Bahia) to mark the launch of actions under the Mucuri River Headwaters Project. The event was attended by some one hundred people, who included local government officials, the local media and employees.
Alexandre Di Ciero, Executive Manager of Sustainability, explained that, in addition to actual restoration projects, our company also wants to foster a culture of headwaters preservation in Brazil. To ensure the project’s social and environmental legacy, we will work in partnership with other organizations, governments and NGOs engaged in environmental preservation.
“Initiatives like this, in which various actors participate, show that collective engagement in a common cause creates shared value,” said Di Ciero. “It’s essential for society to understand its role as an important agent in this process of change and awareness raising. To achieve this, we’ve been researching and developing methodologies to make restoration efforts more effective and accessible, especially by small and midsized producers. Our goal is to ensure that the knowledge acquired is shared among all those interested in joining this movement.”
The goal of the partnership, which was announced in November, is to, within one year, conduct an environmental diagnosis and formulate a strategic forest restoration plan initially for the regions where the river’s main headwaters are located. Restoration actions will continue to be carried out on our own areas and on those of our partners. Other actions include determining the methodologies, structures, products and services to be adopted in the restoration plan.
“The course of the Mucuri River concentrates a huge variety of fauna and flora. Restoring the native vegetation in these areas is essential for preserving the region’s biodiversity and assuring the environmental services that forests offer us all, such as regulating the climate and preserving watersheds,” explained Rubens Benini, Restoration Manager at TNC.